Recently I had been thinking a lot about movie trailers. Wondering do they always tell you the full truth? Every time a movie trailer is shown people immediately look at it especially if its new. Wondering have they ever seen this one before. Personally i think it affects the neo- cortex part of the brain before anything else this is because when seeing a movie trailer you first think "What is this movie will it be good bad wonder whose in it" a lot of thoughts go through your head while you are processing what is happening on screen and piecing the story together since it just shows you select scenes. Sometimes there is even a narrator speaking which can affect the neo- cortex even more because you are trying to understand and process what he is saying. Movie trailers of course affect the limbic with all the images and usually music. There is a part of them that affects the reptilian also. No one knows whats coming in movie trailers so they don't know what to expect when something pops on the screen. It could be something that leaves you happy, sad, or maybe even scared.
I decided to look at 2 different movie trailers and kind of sort of compare. I think movie trailers use unique production techniques that make the viewer so much more interested in the movie. That's why sometimes there are a lot of movie let downs. The trailer just looks so good and then the movie comes out and its totally different.
AMITYVILLE HORROR
This preview is a good example of a bunch of things.First of all fear This can be very appealing to some people.The scary music and the way they put everything together also can be known as timing,Timing is another very important element to movie trailers. Having seen this movie i can tell you this trailer doesn't show a very accurate portrait of what happens. This is a good trick though. Big Lie having it seem like one thing is happening when really it isn't that at all. This also makes you want to come back see the movie and find out what actually happens. Also another thing that attracts people is scientific evidence.When movies based on true stories have scientific evidence to back them up this makes it even more appealing even if they are stretching the truth. Great example of a movie trailer that doesn't give much info but still gets people interested.
LETTERS TO JULIET
This trailer is like the exact opposite of the Amityville Horror one. This movie is predictable and they use things like Beautiful people to draw you in. Along with the location. Then there is nostalgia the love story you can relate to your own especially older people. There is also much emotional transfer. By the end of the trailer my mom said she wanted to cry. It basically shows you the whole story in the trailer but viewers still want to see it.
This just goes to show that movie trailers for every type of genre of movie have many persuasive techniques to get viewers to want to see their movie. They pick the best or the funniest scenes to show. They know how to capture the audience its kind of like an art. Like Aesthetic Shift going from discrete to convergence making the trailers all nice appealing so they can advertise the movies everywhere on all multimedia platforms. Something that is also noticed in movie trailers is when the scenes are shown in the trailer that are not actually shown in the movie. Like this blog/article i found on the subject. Movie trailers are a very interesting topic that i just touched lightly on you can always look at them so much more in depth and closely.
Excellent meditation, Brittany, on film trailers.
ReplyDeleteWhen I come back in my next life, I want to be the guy who makes movie trailers.
Onward!
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