Seventeen Again

MEDITATION #8

I decided to do my last blog on Seventeen Magazine. I have been reading this magazine since i was 13 years old. Which makes me wonder why do they call it seventeen if a lot of the readers are under 17 who read it. This magazine it a prime example of many things. I think the first thing the utilize is beautiful people because of whoever is on the cover. Its always some one famous who everybody loves. Even if that person has been on the cover numerous time people still want to read about them. That's what usually draws the customer first into buying it. The person on the front. It also affects the limbic part of the brain because of all the images and bright colors. This draws peoples attention to it for sure.



This video above is a good example of how Seventeen uses Technological shift. They use this by showing us they not only do a photo shoot but they update their magazine website too so readers can see a behind the scenes view of what the photo shoot was really like. They definitely are keeping up with the Web 2.0 technology. I also think they use a lot of emotional transfer. Trying to get you the reader to have a feel for what the people who are writing the articles are saying. I think one great example is when Ann who is the editor and chief of the magazine says a few words. She writes a little blurb in the magazine along with i just found out having her own blog online. I think this really helps to connect with the readers on an emotional level to show she really cares.
Another thing that i thought was so interesting about Seventeen was its not just a Untied States magazine. Like the photo above is the India Seventeen. I found a blog/website about this particular one. But others like Seventeen Southern Africa have there own official Website and the thing is it doesn't look much different from the USA version. I think this is a great example of cultural shift. How they are appealing to other countries too and expending themselves.

The Magazine overall uses a lot of repetition. Words like beauty, fashion, deals , and so much more show up numerous times all over every issue of every Seventeen Magazine in every part of the world. This is also a key element in luring the reader in because if girls see these words they are more likely to pick it up and read it. Seventeen is just one example.