Spreading the words.....

Meditation #4


I first came upon quotable cards in about 8th grade. When first seeing the colorful and creative cards it affected the limbic part of my brain because of all the different colors but immediately after it affected the neo-cortex the most because of the words printed on the card. It really made you reflect and think about what was said on the card. I really loved these cards I thought they were a great way to get inspired. I started collecting them. I would go into the book store and come out with 3 or 4 and hang them up in my room. There was something so intriguing about them. In a way these quotes were like a symbol they were famous words spoke by well known icons, artists, and political figures throughout the years. When people saw these timeless quotes they were even more interested. Another thing I think you can get from seeing or reading these quotes at a store are nostaliga because if someone sees a quote that helped them get through a tough time in their life or someone important had said to them before it brings them back to that place.


One thing i thought was really unique about the company was it was started by 2 people who just wanted to find some Christmas cards for there friends and nothing satisfied them. So they ended up making their own cards which they then tried to sell to local bookstores in NYC. Their ideas ended up picking up fast. However they are still a company of 6 employees. This idea of ownership i really liked because you can still make a good amount of money and love what you do and not be the typical run of the mill company in the commercial industry. I also think the reality this product is trying to create is totally positive because the people making them enjoying doing it and they also are getting only great feed back from the people buying the products. They offer a variety of products not only online but also in locally owned and chain stores around the country.


I think that their Production Techniques are also a big part of how they sell these quotable cards. They use fonts that are eye catching an funky and then bright colors that draw you in. Even with the quotes that are plain black and white they have a simple elegance to them. That draws me and people a like in. When I look at this also think of the Epistemological Shift because its kind of like the opposite of that. Its going back to word instead of going to image. This is what one review said about the company.

I couldn't really find any video about quotable cards because it is such a privately owned company so instead I made my own video a quick clip made with my new ipod nano showing the quotes i have in my dorm which is not even my whole collection the rest are back home. I just didn't want to post a blog without including a video =) I learned from the best!


HOME VIDEO (quotes)